Katrina Kaif is the New Face of L’Oreal Paris

L’Oreal  is a beauty company that has been tapped into the South Asian market for a while now. They continue to cater to the demographic with a new spokesperson: model turned Bollywood actress Katrina Kaif.

Kaif, whose father is of Indian Kashmiri descent and mother English, has been considered one of B-town’s prettiest faces. Already walking red carpets and endorsing  local brands, this is definitely quite a big step for Kat’s international career.

Satyaki Ghosh, the official spokesperson of the company, confirmed the news of Katrina’s contract, “I am thrilled that Katrina joins our amazing roster of spokespeople. She exudes sheer glamour and is a beauty icon to millions across the globe. She has risen to the top through sheer hard work and is an inspiration to all. Today we are proud to welcome her into the L’Oréal Paris family and hope to have a fabulous association with her.”

Aishwarya Rai Bachchan, Sonam Kapoor, and Freida Pinto are the South Asian ladies who precede Katrina. Each one a global style icon. Mrs. Bachchan graciously states, “I would like to extend a warm welcome to Katrina to the L’Oreal Paris family. I am sure she will enjoy representing team India as brand ambassador and I wish her the very best.”

As news begins to spread and Katrina Kaif fans rejoice, Kaif comments, “The stunning women that represent the brand across the globe are strong motivators. It is an incredible privilege to be joining this league of ladies. I’m looking forward to working with the L’Oreal Paris team in India and creating some new global beauty trends.”

The choice seems obvious so the reactions are of pure joy, when a model becomes a Barbie doll, a large endorsement like this was bound to follow!